Salmon Evolution is pleased to announce its strategic partnership with Lofotprodukt AS. In Week 8, Lofotprodukt AS will launch smoked salmon made from Salmon Evolution’s land-based salmon under its premium brand, Lofoten.
“Lofoten is a renowned quality brand which combines craftmanship and innovation that aligns perfectly with our values,” says Odd Frode Roaldsnes, Chief Commercial Officer at Salmon Evolution. “We have received countless requests from consumers eager to purchase our salmon. It is with great excitement that we can now share the news: Starting Week 8, this smoked salmon will be available in Meny and selected Spar stores all over Norway.”
Odd Frode Roaldsnes and Ingrid Humlung from Salmon Evolution.
The first-ever smoked salmon consumer pack from a land-based facility to be launched in Norwegian Retail
This smoked salmon represents an exciting advancement in food production, utilizing innovative technology at Salmon Evolution’s land-based facility.
The production process is defined by:
- – A closed and controlled environment: Designed to protect marine ecosystems and minimize environmental impact.
- – Continuous optimization of water quality: All critical parameters like water flow, oxygene and temperature are constantly monitored.
- – Outstanding product quality: The result is salmon with vibrant color and delicious flavor.
“Our shared goal is to increase seafood consumption and offer consumers more choice on the shelf by introducing land-based salmon alongside conventional options,” says Øystein Rist, CCO of Lofotprodukt AS. “Lofoten is always on the lookout for innovative solutions. We support new methods of seafood production and are excited to explore the opportunities that land-based aquaculture can create for the future.”
NorgesGruppen as a Partner
This product has been listed by NorgesGruppen, which has chosen to introduce it in its MENY stores and selected SPAR locations. NorgesGruppen plays an important role in bringing this product to market, and this launch supports their goal of increasing access to healthy and high-quality seafood for Norwegian consumers.
“NorgesGruppen is committed to making fish and seafood accessible to everyone through a diverse selection. The launch from Lofoten and Salmon Evolution contributes to a broader range for our customers at MENY and SPAR. Furthermore, we aim to gain deeper insights into different consumer needs and hope that this product will create lasting value over time,” says Camilla Moe, Category Manager for Fresh Fish and Seafood at NorgesGruppen.
Availability
From Week 8 of 2025, you will find this product in the following stores:
- – Meny
- – Spar
Header photo, from left: Andreas Stabell Johansen – Key Account Manager Lofotprodukt AS , Øystein Rist – CCO Lofotprodukt AS, Camilla Moe – Category Manager for Fresh Fish and Seafood at Norgesgruppen, Odd Frode Roaldsnes – CCO Salmon Evolution, Ingrid Humlung – Marketing Manager Salmon Evolution and Regine Ditløvsen Øverås – Brand Manager Lofotprodukt AS.
About Lofotprodukt AS
Lofotprodukt AS is a leading Norwegian seafood company established in 1994, with its headquarters and factory located in Leknes, Lofoten. Lofotprodukt AS owns Lofoten – one of Norway’s strongest seafood brands. The company places a strong focus on quality and innovation. Lofotprodukt AS is part of the Nordic seafood group Insula AS. For more information, visit www.lofoten.no and www.insula.no.
About Salmon Evolution
Salmon Evolution is the global leader within land-based salmon farming with a clear roadmap for 100,000 tonnes HOG annual production capacity. Pioneering the hybrid flow-through system (HFS), Salmon Evolution is Extending the Ocean Potential by creating optimal growth conditions in a controlled environment on land. This approach, capturing the benefits of both land-based and sea-based farming, puts biology first and limits operational and biological risk.