Salmon Evolution is pleased to announce its strategic partnership with Lofotprodukt AS. In Week 8, Lofotprodukt AS will launch smoked salmon made from Salmon Evolution’s land-based salmon under its premium brand, Lofoten.
“Lofoten is a renowned quality brand which combines craftmanship and innovation that aligns perfectly with our values,” says Odd Frode Roaldsnes, Chief Commercial Officer at Salmon Evolution. “We have received countless requests from consumers eager to purchase our salmon. It is with great excitement that we can now share the news: Starting Week 8, this smoked salmon will be available in Meny and selected Spar stores all over Norway.”
The first-ever smoked salmon consumer pack from a land-based facility to be launched in Norwegian Retail
This smoked salmon represents an exciting advancement in food production, utilizing innovative technology at Salmon Evolution’s land-based facility. This product has been listed by NorgesGruppen, which has chosen to introduce it in its MENY stores and selected SPAR locations. NorgesGruppen plays an important role in bringing this product to market, and this launch supports their goal of increasing access to healthy and high-quality seafood for Norwegian consumers.
To learn more, please visit www.salmonevolution.no.
For further information, please contact:
Odd Frode Roaldsnes, CCO
odd.frode.roaldsnes@salmone.no
+47 91 80 56 87
Ingrid Humlung, Marketing Manager
ingrid.humlung@salmone.no
+47 92 69 86 41